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Welcome to the Longview Area Association of REALTORS®

Vision: LAAR is the trusted voice for real estate and an effective business and public policy advocate for its members and the consumers.

Mission: The mission of the Longview Area Association of REALTORS® is to be the voice of the real estate profession in our service area and to serve its members by providing and promoting programs and services to enhance its members' freedom and ability to better serve the public and to conduct their individual business successfully, with integrity and competency; and through collective action to promote the extension and preservation of the right to own, transfer and use real property.

Mark Your Calendar

Learn More

Find a REALTOR®

Directory of Our Valued Members

Find a REALTOR®

Why use a REALTOR®

For most people, buying a home is the largest financial investment they will ever make. It is the one time you can say you went shopping and spent a quarter of a million dollars (or more)...

Why use a REALTOR®

Consumer Resources

East Texas Appraisal Districts, and Real Estate & Regulatory Links. 

Consumer Resources

Become a Member

Thank you for your interest in joining the Longview Area Association of REALTORS®.

Affiliate Membership

One of the most common dilemmas faced by business owners and managers is “How do I get the best return on my advertising and public relations efforts?” If your business offers products or services directly or indirectly related to the listing, marketing, transferring, and ownership of real property then a cost effective option is available for your consideration.